\ub098\uc774\ud0a4(Nike, Inc.)\ub294 \uc138\uacc4\uc801\uc778 \uc2a4\ud3ec\uce20\uc6e8\uc5b4 \ubc0f \uc6b4\ub3d9\ud654 \ube0c\ub79c\ub4dc\ub85c, 1964\ub144 \ud544 \ub098\uc774\ud2b8(Phil Knight)\uc640 \ube4c \ubc14\uc6b0\uc5b4\ub9cc(Bill Bowerman)\uc5d0 \uc758\ud574 \uc124\ub9bd\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ucd08\uae30\uc5d0\ub294 ‘\ube14\ub8e8 \ub9ac\ubcf8 \uc2a4\ud3ec\uce20(Blue Ribbon Sports)’\ub77c\ub294 \uc774\ub984\uc73c\ub85c \uc2dc\uc791\ud558\uc5ec, \uc77c\ubcf8\uc758 \uc544\uc2a4ICS\uc5d0\uc11c \uc6b4\ub3d9\ud654\ub97c \uc218\uc785\ud558\uc5ec \ud310\ub9e4\ud558\ub294 \uc0ac\uc5c5\uc744 \uc6b4\uc601\ud588\uc2b5\ub2c8\ub2e4. \ub098\uc774\ud0a4\ub77c\ub294 \ube0c\ub79c\ub4dc \uc774\ub984\uc740 1971\ub144 \uc790\uc0ac\uc758 \uc2ac\ub85c\uac74\uc778 ‘Just Do It’\uacfc \ud568\uaed8 \uacf5\uc2dd\uc801\uc73c\ub85c \uc0ac\uc6a9\ub418\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \uc774\ub984\uc740 \uadf8\ub9ac\uc2a4 \uc2e0\ud654\uc758 \uc2b9\ub9ac\uc758 \uc5ec\uc2e0 ‘\ub2c8\ucf00(Nike)’\uc5d0\uc11c \ub530\uc628 \uac83\uc785\ub2c8\ub2e4.1971\ub144, \ub098\uc774\ud0a4\ub294 \uc790\uc0ac\uc758 \uccab \ubc88\uc9f8 \uc6b4\ub3d9\ud654\uc778 ‘\ub098\uc774\ud0a4 \ube45\uc6b0\uc774(Nike Cortez)’\ub97c \ucd9c\uc2dc\ud558\uba70 \ubcf8\uaca9\uc801\uc73c\ub85c \uc2dc\uc7a5\uc5d0 \uc9c4\uc785\ud558\uc600\uc2b5\ub2c8\ub2e4. \uc774\ud6c4, 1980\ub144\ub300\uc5d0\ub294 \ub3c5\ud2b9\ud55c \ub514\uc790\uc778\uacfc \ud601\uc2e0\uc801\uc778 \uae30\uc220\ub85c \ub9ce\uc740 \uc778\uae30\ub97c \ub04c\uac8c \ub418\uc5c8\uc73c\uba70, \ub9c8\uc774\ud074 \uc870\ub358(Michael Jordan)\uacfc\uc758 \ud611\uc5c5\uc73c\ub85c \ucd9c\uc2dc\ub41c ‘\uc5d0\uc5b4 \uc870\ub358(Air Jordan)’ \uc2dc\ub9ac\uc988\ub294 \ub098\uc774\ud0a4\uc758 \uc131\uc7a5\uc744 \uac00\uc18d\ud654\ud558\uc600\uc2b5\ub2c8\ub2e4. \uc624\ub298\ub0a0 \ub098\uc774\ud0a4\ub294 \uc804 \uc138\uacc4\uc5d0\uc11c \ub192\uc740 \uc778\uc9c0\ub3c4\uc640 \uc601\ud5a5\ub825\uc744 \uac00\uc9c4 \uc2a4\ud3ec\uce20 \ube0c\ub79c\ub4dc \uc911 \ud558\ub098\ub85c, \uc9c0\uc18d \uac00\ub2a5\ud55c \ubc1c\uc804\uacfc \ud601\uc2e0\uc744 \uc704\ud574 \ub2e4\uc591\ud55c \ub178\ub825\uc744 \uae30\uc6b8\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n
\ub098\uc774\ud0a4\ub294 \ub2e4\uc591\ud55c \uc2a4\ud3ec\uce20 \ubc0f \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \uad00\ub828 \uc81c\ud488\uc744 \uc81c\uacf5\ud558\ub294 \uc138\uacc4\uc801\uc778 \ube0c\ub79c\ub4dc\ub85c, \uc8fc\uc694 \uc81c\ud488 \ub77c\uc778\uc5c5\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4. 1. **\uc6b4\ub3d9\ud654**: \ub098\uc774\ud0a4\uc758 \uc6b4\ub3d9\ud654\ub294 \ub300\ud45c\uc801\uc778 \uc81c\ud488\uad70\uc73c\ub85c, \uc5d0\uc5b4\ub9e5\uc2a4, \uc5d0\uc5b4\ud3ec\uc2a4, \uc870\ub358 \uc2dc\ub9ac\uc988 \ub4f1 \ub2e4\uc591\ud55c \uc2a4\ud0c0\uc77c\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub4e4\uc740 \ub6f0\uc5b4\ub09c \uae30\uc220\ub825\uacfc \ub514\uc790\uc778\uc73c\ub85c \ub9ce\uc740 \uc0ac\ub791\uc744 \ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4. 2. **\uc758\ub958**: \ub098\uc774\ud0a4\uc758 \uc758\ub958 \ub77c\uc778\uc740 \uc6b4\ub3d9\ubcf5, \ud2b8\ub808\uc774\ub2dd\ubcf5, \uce90\uc8fc\uc5bc\uc6e8\uc5b4 \ub4f1\uc73c\ub85c \uad6c\uc131\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uae30\ub2a5\uc131\uacfc \uc2a4\ud0c0\uc77c\uc744 \ub3d9\uc2dc\uc5d0 \uace0\ub824\ud558\uc5ec \uc81c\uc791\ub41c \uc81c\ud488\ub4e4\uc774 \uc778\uae30\ub97c \ub04c\uace0 \uc788\uc2b5\ub2c8\ub2e4. 3. **\uc545\uc138\uc11c\ub9ac**: \uc2a4\ud3ec\uce20 \uc6a9\ud488\uc744 \ubcf4\uc644\ud558\ub294 \ub2e4\uc591\ud55c \uc545\uc138\uc11c\ub9ac\ub3c4 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ubc31\ud329, \uc591\ub9d0, \ubaa8\uc790, \uc2a4\ud3ec\uce20 \uc2dc\uacc4 \ub4f1 \ud544\uc218 \uc544\uc774\ud15c\uc774 \ud3ec\ud568\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. 4. **\uc2a4\ud3ec\uce20 \uc7a5\ube44**: \ub098\uc774\ud0a4\ub294 \ub18d\uad6c, \ucd95\uad6c, \ub7ec\ub2dd, \uace8\ud504 \ub4f1 \ub2e4\uc591\ud55c \uc885\ubaa9\uc5d0 \ud544\uc694\ud55c \uc7a5\ube44\ub3c4 \uac1c\ubc1c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uace0\ud488\uc9c8\uc758 \uc2a4\ud3ec\uce20 \uc7a5\ube44\ub4e4\uc740 \uc120\uc218\ub4e4\uc758 \ud37c\ud3ec\uba3c\uc2a4\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \ub370 \uae30\uc5ec\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. 5. **\uc9c0\uc18d \uac00\ub2a5\ud55c \uc81c\ud488**: \ucd5c\uadfc \ub098\uc774\ud0a4\ub294 \uc9c0\uc18d \uac00\ub2a5\ud55c \ud328\uc158\uc5d0 \ub300\ud55c \uc218\uc694\uc5d0 \ub300\uc751\ud558\uae30 \uc704\ud574 \uc7ac\ud65c\uc6a9 \uc18c\uc7ac\ub97c \uc0ac\uc6a9\ud55c \uc81c\ud488 \ub77c\uc778\uc744 \ud655\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc81c\ud488\ub4e4\uc740 \ud658\uacbd \ubcf4\ud638\uc5d0 \uc911\uc810\uc744 \ub450\uace0 \uc81c\uc791\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubc94\uc704\uc758 \ub2e4\uc591\ud55c \uc81c\ud488 \ub77c\uc778\uc5c5\uc744 \ud1b5\ud574 \ub098\uc774\ud0a4\ub294 \uc2a4\ud3ec\uce20\uc640 \ud328\uc158\uc758 \uacbd\uacc4\ub97c \ud5c8\ubb3c\uba70, \uc804 \uc138\uacc4 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uc601\ud5a5\ub825\uc744 \ubc1c\ud718\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n
\ub098\uc774\ud0a4\ub294 \uc804 \uc138\uacc4\uc5d0\uc11c \uac00\uc7a5 \uc131\uacf5\uc801\uc778 \uc2a4\ud3ec\uce20 \ube0c\ub79c\ub4dc \uc911 \ud558\ub098\ub85c, \uadf8\ub4e4\uc758 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc740 \uc5ec\ub7ec \uc694\uc18c\ub85c \uad6c\uc131\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uccab\uc9f8, \ub098\uc774\ud0a4\ub294 \uac15\ub825\ud55c \ube0c\ub79c\ub4dc \uc544\uc774\ub374\ud2f0\ud2f0\ub97c \uac16\ucd94\uace0 \uc788\uc2b5\ub2c8\ub2e4. ‘Just Do It’\uc774\ub77c\ub294 \uc2ac\ub85c\uac74\uc740 \ube0c\ub79c\ub4dc\uc758 \uc815\uc2e0\uc744 \uc798 \uc804\ub2ec\ud558\uba70 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uae0d\uc815\uc801\uc778 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud569\ub2c8\ub2e4. \ub458\uc9f8, \ub098\uc774\ud0a4\ub294 athletes\uc640\uc758 \ud611\uc5c5\uc744 \ud1b5\ud574 \uc2a4\ud3ec\uce20\uc758 \uc0c1\uc9d5\uc73c\ub85c \uc790\ub9ac \uc7a1\uc558\uc2b5\ub2c8\ub2e4. \uc720\uba85 \uc120\uc218\ub4e4\uacfc\uc758 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 \uc81c\ud488\uc758 \uc2e0\ub8b0\uc131\uc744 \ub192\uc774\uace0, \uc120\uc218\ub4e4\uc758 \uc131\uacf5\uc744 \ube0c\ub79c\ub4dc\uc640 \uc5f0\uacb0\uc9c0\uc5b4 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uac10\uc815\uc801\uc73c\ub85c \ub2e4\uac00\uac11\ub2c8\ub2e4. \uc14b\uc9f8, \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uacfc \uc18c\uc15c \ubbf8\ub514\uc5b4\ub97c \uc801\uadf9 \ud65c\uc6a9\ud558\uc5ec \uc80a\uc740 \uc138\ub300\uc640\uc758 \uc5f0\uacb0\uc744 \uac15\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub098\uc774\ud0a4\ub294 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \ub2e4\uc591\ud55c \ucea0\ud398\uc778\uacfc \uc774\ubca4\ud2b8\ub97c \uc9c4\ud589\ud558\uba74\uc11c \uc18c\ube44\uc790\uc640\uc758 \uc18c\ud1b5\uc744 \uc911\uc694\uc2dc\ud569\ub2c8\ub2e4. \ub137\uc9f8, \ud601\uc2e0\uc801\uc778 \uc81c\ud488 \uac1c\ubc1c\uc5d0 \uc911\uc810\uc744 \ub450\uba70, \uc9c0\uc18d \uac00\ub2a5\ud55c \ud328\uc158\uacfc \ud658\uacbd \ubcf4\ud638\uc758 \uac00\uce58\ub3c4 \ubc18\uc601\ud558\uc5ec \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uae0d\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub2e4\uc591\ud55c \uc804\ub7b5\uc774 \ub098\uc774\ud0a4\ub97c \uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc\ub85c \uc774\ub04c\uace0 \uc788\uc73c\uba70, \uc55e\uc73c\ub85c\ub3c4 \uadf8\ub4e4\uc758 \ub9c8\ucf00\ud305 \uc811\uadfc\uc740 \uc9c4\ud654\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n
\ub098\uc774\ud0a4\ub294 \uc624\ub79c \uc5ed\uc0ac \ub3d9\uc548 \ub2e4\uc591\ud55c \uc720\uba85 \uc6b4\ub3d9\uc120\uc218\ub4e4\uacfc\uc758 \ud611\ub825\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc \uac00\uce58\ub97c \uadf9\ub300\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \ub9c8\uc774\ud074 \uc870\ub358, \ub808\ube0c\ub860 \uc81c\uc784\uc2a4, \ub098\ub2ec\uacfc \uac19\uc740 \uc2a4\ud3ec\uce20 \uc544\uc774\ucf58\ub4e4\uacfc\uc758 \ud30c\ud2b8\ub108\uc2ed\uc740 \ub098\uc774\ud0a4 \uc81c\ud488\uc758 \uc778\uc9c0\ub3c4\uc640 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ub192\uc774\ub294 \ub370 \ud070 \uae30\uc5ec\ub97c \ud588\uc2b5\ub2c8\ub2e4.\ub9c8\uc774\ud074 \uc870\ub358\uacfc\uc758 \ud611\ub825\uc740 \ud2b9\ud788\ub098 \uc804\uc124\uc801\uc785\ub2c8\ub2e4. ‘\uc870\ub358’ \ube0c\ub79c\ub4dc\ub294 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc778\uae30\uac00 \uc788\uc73c\uba70, \uadf8\uc758 \uace0\uc720\ud55c \uc2a4\ud0c0\uc77c\uacfc \uc131\uaca9\uc744 \ubc18\uc601\ud55c \uc81c\ud488\ub77c\uc778\uc740 \ub9e4\ub144 \ub9ce\uc740 \ud32c\ub4e4\uc5d0\uac8c \uc0ac\ub791\ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub808\ube0c\ub860 \uc81c\uc784\uc2a4\ub294 \ub098\uc774\ud0a4\uc640\uc758 \ucd5c\uc2e0 \uacc4\uc57d\uc744 \ud1b5\ud574 \uadf8\uc758 \uc774\ub984\uc744 \ub534 \uc2e0\ubc1c\uacfc \uc758\ub958 \uceec\ub809\uc158\uc744 \ub860\uce6d\ud588\uc73c\uba70, \uc774\uac83\uc740 \uadf8\uc758 \ub18d\uad6c \uc2e4\ub825\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc0ac\ud68c\uc801 \uc6b4\ub3d9\uacfc\uc758 \uc5f0\uacc4\uc131\uc744 \uac15\ud654\ud558\ub294 \ub370 \ud070 \uc5ed\ud560\uc744 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \ub098\uc774\ud0a4\ub294 \ub2e4\uc591\ud55c \uc6b4\ub3d9\uc120\uc218\ub4e4\uacfc\uc758 \ud611\ub825\uc744 \ud1b5\ud574 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc81c\ud488 \uac1c\ubc1c\uc5d0\ub3c4 \ud798\uc4f0\uace0 \uc788\uc73c\uba70, \uc774\ub294 \uc80a\uc740 \uc18c\ube44\uc790\ub4e4 \uc0ac\uc774\uc5d0\uc11c \uae0d\uc815\uc801\uc778 \ubc18\ud5a5\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud611\ub825\uc740 \ub2e8\uc21c\ud55c \uc0c1\ud488 \uc81c\uacf5\uc744 \ub118\uc5b4, \uc2a4\ud3ec\uce20\uc758 \uacbd\uacc4\ub97c \ub118\uc5b4\uc11c\ub294 \ubb38\ud654\uc801 \ud604\uc0c1\uc73c\ub85c \uc790\ub9ac\uc7a1\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n
\ub098\uc774\ud0a4\ub294 \ud658\uacbd \ubcf4\ud638\uc640 \uc9c0\uc18d \uac00\ub2a5\ud55c \ubc1c\uc804\uc5d0 \uae30\uc5ec\ud558\uae30 \uc704\ud574 \ub2e4\uc591\ud55c \uc7ac\ud65c\uc6a9 \ud504\ub85c\uadf8\ub7a8\uacfc \uc9c0\uc18d \uac00\ub2a5\uc131 \uc774\ub2c8\uc154\ud2f0\ube0c\ub97c \uc2dc\ud589\ud558\uace0 \uc788\ub2e4. \uc774 \ud68c\uc0ac\ub294 ‘Move to Zero’\ub77c\ub294 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \ud0c4\uc18c \ubc1c\uc790\uad6d\uc744 \uc904\uc774\uace0 \uc6e8\uc774\uc2a4\ud2b8 \uc81c\ub85c\ub97c \ubaa9\ud45c\ub85c \ud558\uace0 \uc788\ub2e4. \ub098\uc774\ud0a4\ub294 \ud3d0\uae30\ubb3c \ubb38\uc81c \ud574\uacb0\uc744 \uc704\ud574 \uc790\uc0ac\uc758 \uad6c\ub450\uc640 \uc758\ub958 \uc81c\ud488\uc744 \uc218\uac70\ud558\uc5ec \uc7ac\ud65c\uc6a9\ud558\ub294 ‘Reuse-A-Shoe’ \ud504\ub85c\uadf8\ub7a8\uc744 \uc6b4\uc601\ud558\uace0 \uc788\uc73c\uba70, \uc774 \ud504\ub85c\uadf8\ub7a8\uc744 \ud1b5\ud574 \uc218\uac70\ub41c \uc81c\ud488\ub4e4\uc740 \uc0c8\ub85c\uc6b4 \uc81c\ud488\uc73c\ub85c \uc7ac\ud0c4\uc0dd\ub41c\ub2e4. \ub610\ud55c, \ub098\uc774\ud0a4\ub294 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc7ac\ub8cc\ub97c \uc0ac\uc6a9\ud558\ub294 \uc81c\ud488 \ub77c\uc778\uc744 \ud655\ub300\ud558\uace0 \uc788\uc73c\uba70, \uc774\ub7ec\ud55c \uc81c\ud488\ub4e4\uc740 \ud658\uacbd \uc601\ud5a5\uc744 \ucd5c\uc18c\ud654\ud558\ub294 \ub370 \uc911\uc810\uc744 \ub450\uace0 \uc124\uacc4\ub41c\ub2e4. \uc774 \uc678\uc5d0\ub3c4 \ub098\uc774\ud0a4\ub294 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uce5c\ud658\uacbd\uc801\uc778 \uc120\ud0dd\uc744 \uc7a5\ub824\ud558\uace0, \uacf5\uae09\ub9dd\uc5d0\uc11c\uc758 \uc9c0\uc18d \uac00\ub2a5\uc131\uc744 \ud655\ubcf4\ud558\uae30 \uc704\ud574 \ub2e4\uc591\ud55c \ud30c\ud2b8\ub108\uc2ed\uc744 \uccb4\uacb0\ud558\uc5ec \uc9c0\uc18d \uac00\ub2a5\uc131\uc744 \uc704\ud55c \uae00\ub85c\ubc8c \ub178\ub825\uc744 \uac15\ud654\ud558\uace0 \uc788\ub2e4. \ub098\uc774\ud0a4\ub294 \uc774\ub7ec\ud55c \ub178\ub825\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc\uc758 \uc774\ubbf8\uc9c0\uc640 \uc18c\ube44\uc790\ub4e4\uc758 \uc778\uc2dd\uc744 \uac1c\uc120\ud558\uace0, \ubbf8\ub798 \uc138\ub300\uc5d0\uac8c \ubcf4\ub2e4 \ub098\uc740 \ud658\uacbd\uc744 \ubb3c\ub824\uc8fc\uae30 \uc704\ud574 \uc9c0\uc18d\uc801\uc73c\ub85c \ub178\ub825\ud558\uace0 \uc788\ub2e4.<\/p>\n
\ub098\uc774\ud0a4\ub294 \uc2a4\ud3ec\uce20 \uc6a9\ud488 \uc5c5\uacc4\uc5d0\uc11c \uc9c0\uc18d\uc801\uc778 \uae30\uc220 \ud601\uc2e0\uacfc \uc5f0\uad6c \uac1c\ubc1c\uc744 \ud1b5\ud574 \uc2dc\uc7a5\uc744 \uc120\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \ub098\uc774\ud0a4\ub294 \uc6b4\ub3d9\uc120\uc218\uc758 \uc131\ub2a5\uc744 \uadf9\ub300\ud654\ud558\uace0 \ubd80\uc0c1 \uc704\ud5d8\uc744 \uc904\uc774\uae30 \uc704\ud55c \ub2e4\uc591\ud55c \uae30\uc220\uc744 \uac1c\ubc1c\ud574\uc654\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ucd5c\uadfc \ub098\uc774\ud0a4\ub294 ‘\ud50c\ub77c\uc774\ub2c8\ud2b8(Flyknit)’ \uae30\uc220\uc744 \ub3c4\uc785\ud558\uc5ec \uacbd\ub7c9\uc131\uacfc \ud1b5\uae30\uc131\uc744 \uacb8\ube44\ud55c \uc2e0\ubc1c\uc744 \ucd9c\uc2dc\ud558\uc600\uace0, ‘\ub9ac\uc561\ud2b8(React)’ \ud3fc\uc744 \ud1b5\ud574 \ub6f0\uc5b4\ub09c \ucfe0\uc154\ub2dd\uacfc \uc5d0\ub108\uc9c0 \ubc18\ud658\ub825\uc744 \uad6c\ud604\ud558\uc600\uc2b5\ub2c8\ub2e4.\ub610\ud55c, \ub098\uc774\ud0a4\ub294 \ub370\uc774\ud130\uc640 \ubd84\uc11d\uc744 \ud65c\uc6a9\ud558\uc5ec \uc18c\ube44\uc790\uc758 \uc694\uad6c\ub97c \ud30c\uc545\ud558\uace0 \ub9de\ucda4\ud615 \uc81c\ud488\uc744 \uac1c\ubc1c\ud558\ub294 \ub370 \uc8fc\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788, ‘Nike By You’ \ud504\ub85c\uadf8\ub7a8\uc744 \ud1b5\ud574 \uc18c\ube44\uc790\ub4e4\uc774 \uc790\uc2e0\ub9cc\uc758 \uc6b4\ub3d9\ud654\ub97c \ub514\uc790\uc778\ud560 \uc218 \uc788\ub3c4\ub85d \ud568\uc73c\ub85c\uc368 \uac1c\uc778\uc801\uc774\uace0 \ub3c5\ucc3d\uc801\uc778 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub354 \ub098\uc544\uac00, \ub098\uc774\ud0a4\ub294 \uc9c0\uc18d \uac00\ub2a5\ud55c \ubbf8\ub798\ub97c \uc704\ud574 \ud658\uacbd \uce5c\ud654\uc801\uc778 \uc18c\uc7ac\ub97c \uc0ac\uc6a9\ud558\uace0 \uc788\uc73c\uba70, \uc774\ub97c \ud1b5\ud574 \ube0c\ub79c\ub4dc\uc758 \uc0ac\ud68c\uc801 \ucc45\uc784\uc744 \ub2e4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub098\uc774\ud0a4\uc758 \uc5f0\uad6c \uac1c\ubc1c \ud300\uc740 \uc804 \uc138\uacc4\uc758 \uc6b4\ub3d9\uc120\uc218\uc640 \ud611\ub825\ud558\uc5ec \uc0c8\ub85c\uc6b4 \uc2a4\ud3ec\uce20 \uacfc\ud559 \ubc0f \uae30\uc220\uc744 \ud0d0\uad6c\ud558\uace0 \uc788\uc73c\uba70, \uc774\ub7ec\ud55c \ub178\ub825\uc774 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ud601\uc2e0\uc801\uc778 \uc81c\ud488\uc73c\ub85c \uc774\uc5b4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uacb0\uad6d, \ub098\uc774\ud0a4\ub294 \uae30\uc220 \ud601\uc2e0\uacfc \uc5f0\uad6c \uac1c\ubc1c\uc744 \ud1b5\ud574 \uc18c\ube44\uc790\uc758 \uc0b6\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uace0, \uc2a4\ud3ec\uce20\uc758 \ubbf8\ub798\ub97c \uc120\ub3c4\ud558\ub294 \ub370 \uae30\uc5ec\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n
\ub098\uc774\ud0a4\ub294 \uc2a4\ud3ec\uce20 \uc758\ub958 \ubc0f \uc2e0\ubc1c \uc0b0\uc5c5\uc5d0\uc11c \uc138\uacc4\uc801\uc778 \ub9ac\ub354\ub85c \uc790\ub9ac \uc7a1\uace0 \uc788\uc2b5\ub2c8\ub2e4. 2023\ub144 \uae30\uc900\uc73c\ub85c \ub098\uc774\ud0a4\ub294 \uc804 \uc138\uacc4 \uc2a4\ud3ec\uce20 \uc6a9\ud488 \uc2dc\uc7a5\uc5d0\uc11c \uc57d 27%\uc758 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ucc28\uc9c0\ud558\uace0 \uc788\uc73c\uba70, \uc774\ub294 \uc0c1\ub2f9\ud55c \uacbd\uc7c1\ub825\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \ud2b9\ud788 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uacfc \uc720\ub7fd, \uc911\ub3d9, \uc544\ud504\ub9ac\uce74(EMEA) \uc9c0\uc5ed\uc5d0\uc11c \uac15\ub825\ud55c \uc131\uc7a5\uc744 \ubcf4\uc5ec\uc8fc\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub098\uc774\ud0a4\ub294 \ud601\uc2e0\uc801\uc778 \uc81c\ud488 \uac1c\ubc1c\uacfc \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ud1b5\ud574 \uc18c\ube44\uc790\uc758 \ucda9\uc131\ub3c4\ub97c \ub192\uc774\uace0 \uc788\uc73c\uba70, \uc628\ub77c\uc778 \ud310\ub9e4 \ud50c\ub7ab\ud3fc\uc744 \uac15\ud654\ud558\uace0 \uc788\ub294 \uac83\ub3c4 \uc2dc\uc7a5 \uc810\uc720\uc728 \ud655\ub300\uc5d0 \uae30\uc5ec\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc131\uc7a5\uc740 \ud32c\ub370\ubbf9 \uc774\ud6c4 \uc6b4\ub3d9\uacfc \uac74\uac15\uc5d0 \ub300\ud55c \uad00\uc2ec\uc774 \uc99d\uac00\ud568\uc5d0 \ub530\ub77c \ub354\uc6b1 \uac00\uc18d\ud654\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc55e\uc73c\ub85c \ub098\uc774\ud0a4\ub294 \uc9c0\uc18d \uac00\ub2a5\uc131 \ubc0f \ud658\uacbd\uc744 \uace0\ub824\ud55c \uc81c\ud488 \ub77c\uc778\uc5c5\uc744 \ud655\ub300\ud558\uba70 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ub354\uc6b1 \ub192\uc77c \uacc4\ud68d\uc785\ub2c8\ub2e4.<\/p>\n
\ub098\uc774\ud0a4\ub294 \uae00\ub85c\ubc8c \uc2a4\ud3ec\uce20 \uc758\ub958 \ubc0f \uc2e0\ubc1c \uc2dc\uc7a5\uc5d0\uc11c \ud070 \uc810\uc720\uc728\uc744 \uac00\uc9c4 \ube0c\ub79c\ub4dc\ub85c, \uc5ec\ub7ec \uc8fc\uc694 \uacbd\uc7c1\uc0ac\ub4e4\uacfc\uc758 \uce58\uc5f4\ud55c \uacbd\uc7c1\uc744 \ubc8c\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub098\uc774\ud0a4\uc758 \uc8fc\uc694 \uacbd\uc7c1\uc0ac\ub85c\ub294 \uc544\ub514\ub2e4\uc2a4, \ud478\ub9c8, \uc5b8\ub354\uc544\uba38, \ub9ac\ubcf5 \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uccab\uc9f8, \uc544\ub514\ub2e4\uc2a4\ub294 \ub3c5\uc77c\uc5d0 \ubcf8\uc0ac\ub97c \ub450\uace0 \uc788\uc73c\uba70, \ub098\uc774\ud0a4\uc640 \uc720\uc0ac\ud55c \uc81c\ud488 \ub77c\uc778\uc744 \ubcf4\uc720\ud558\uace0 \uc788\ub294 \uc138\uacc4\uc801\uc778 \uc2a4\ud3ec\uce20 \ube0c\ub79c\ub4dc\uc785\ub2c8\ub2e4. \uc544\ub514\ub2e4\uc2a4\ub294 \ud2b9\ud788 \uc720\ud589\uc744 \uc120\ub3c4\ud558\ub294 \uc2a4\ud0c0\uc77c\uacfc \ud601\uc2e0\uc801\uc778 \uae30\uc220\ub825\uc73c\ub85c \uc80a\uc740 \uc18c\ube44\uc790\uce35\uc5d0\uc11c \uc778\uae30\ub97c \ub04c\uace0 \uc788\uc2b5\ub2c8\ub2e4.\ub458\uc9f8, \ud478\ub9c8\ub294 \uc0c1\ub300\uc801\uc73c\ub85c \uc800\ub834\ud55c \uac00\uaca9\ub300\uc5d0\uc11c \ub2e4\uc591\ud55c \ub514\uc790\uc778\uacfc \uae30\ub2a5\uc744 \uc81c\uacf5\ud558\uc5ec \uc790\uc2e0\ub9cc\uc758 \uc2dc\uc7a5\uc744 \ud0c0\uac9f\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud478\ub9c8\ub294 \ud2b9\ud788 \ud328\uc158 \ube0c\ub79c\ub4dc\uc640\uc758 \ud611\uc5c5\uc744 \ud1b5\ud574 \uc2a4\ud3ec\uce20\uc640 \uc2a4\ud2b8\ub9ac\ud2b8 \ud328\uc158\uc758 \uacbd\uacc4\ub97c \ud5c8\ubb3c\uba70 \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \ub298\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4.\uc14b\uc9f8, \uc5b8\ub354\uc544\uba38\ub294 \uc6b4\ub3d9 \uc131\ub2a5\uc5d0 \uc911\uc810\uc744 \ub450\uace0 \uae30\uc220 \ud601\uc2e0\uc744 \uac1c\uc120\ud558\ub294 \ube0c\ub79c\ub4dc\ub85c, \uc804 \uc138\uacc4\uc801\uc73c\ub85c \ud5ec\uc2a4 \ubc0f \ud53c\ud2b8\ub2c8\uc2a4 \uc2dc\uc7a5\uc5d0\uc11c \ucc28\ubcc4\ud654\ub41c \uc704\uce58\ub97c \ucc28\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5b8\ub354\uc544\uba38\ub294 \uc8fc\ub85c \uac1c\uc778 \ud53c\ud2b8\ub2c8\uc2a4\uc640 \uad00\ub828\ub41c \uc81c\ud488\uc5d0 \uc9d1\uc911\ud558\uace0 \uc788\uc73c\uba70, \uc774\ub294 \ub098\uc774\ud0a4\uc640\uc758 \ucc28\ubcc4\ud654\ub41c \uc804\ub7b5 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4.\ub9c8\uc9c0\ub9c9\uc73c\ub85c, \ub9ac\ubcf5\uc740 \ub098\uc774\ud0a4\uc758 \uc8fc\uc694 \uacbd\uc7c1\uc0ac \uc911 \ud558\ub098\ub85c, \ud2b9\ud788 \ud53c\ud2b8\ub2c8\uc2a4\uc640 \ub808\uc800 \uc2dc\uc7a5\uc5d0\uc11c \uac15\ub825\ud55c \uc874\uc7ac\uac10\uc744 \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucd5c\uadfc \ub9ac\ubcf5\uc740 \uc62c\ub4dc\uc2a4\ucfe8 \uc2a4\ud0c0\uc77c\uacfc \ud604\ub300\uc801\uc778 \ub514\uc790\uc778\uc744 \uacb0\ud569\ud558\uc5ec \uc18c\ube44\uc790\uce35\uc744 \ud655\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\uc774\uc640 \uac19\uc740 \uacbd\uc7c1 \ud658\uacbd \uc18d\uc5d0\uc11c \ub098\uc774\ud0a4\ub294 \uc9c0\uc18d\uc801\uc778 \uae30\uc220 \ud601\uc2e0\uacfc \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ud1b5\ud574 \uc2dc\uc7a5\uc5d0\uc11c\uc758 \uc785\uc9c0\ub97c \uac15\ud654\ud558\uace0 \uc788\uc73c\uba70, \uc55e\uc73c\ub85c\ub3c4 \uc774\ub7ec\ud55c \uacbd\uc7c1\uc0ac\ub4e4\uacfc\uc758 \uacbd\uc7c1\uc5d0\uc11c \uc6b0\uc704\ub97c \uc810\ud558\uae30 \uc704\ud55c \ub178\ub825\uc774 \ud544\uc694\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n
\ub098\uc774\ud0a4\ub294 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc720\uba85\ud55c \uc2a4\ud3ec\uce20 \ube0c\ub79c\ub4dc\ub85c, \uadf8 \uc0ac\ud68c\uc801 \uc601\ud5a5\uc740 \uc5ec\ub7ec \uac00\uc9c0 \uce21\uba74\uc5d0\uc11c \ub17c\uc758\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uccab\uc9f8\ub85c, \ub098\uc774\ud0a4\ub294 \uc2a4\ud3ec\uce20\uc640 \uc6b4\ub3d9 \ubb38\ud654\ub97c \ucd09\uc9c4\ud558\ub294 \ub370 \ud070 \uc5ed\ud560\uc744 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc790\uc0ac \uc81c\ud488\uc744 \ud1b5\ud574 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc6b4\ub3d9\uc758 \uc911\uc694\uc131\uc744 \uc54c\ub9ac\uace0, \uac74\uac15\ud55c \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c\uc744 \uc7a5\ub824\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\ub458\uc9f8\ub85c, \ub098\uc774\ud0a4\ub294 \uc0ac\ud68c\uc801 \uc774\uc288\uc5d0 \ub300\ud55c \uc801\uadf9\uc801\uc778 \uc785\uc7a5\uc744 \ucde8\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc778\uc885 \ud3c9\ub4f1, \uc131 \ud3c9\ub4f1, LGBTQ+ \uad8c\ub9ac \ub4f1\uc758 \ubb38\uc81c\uc5d0 \ub300\ud574 \uacf5\uac1c\uc801\uc73c\ub85c \uc9c0\uc9c0\ud558\ub294 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud558\uba70, \uc774\ub7ec\ud55c \uba54\uc2dc\uc9c0\ub97c \ud1b5\ud574 \uc0ac\ud68c\uc801 \ub300\ud654\uc758 \uc7a5\uc744 \ub9c8\ub828\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, ‘Just Do It’ \ucea0\ud398\uc778\uc740 \uac1c\uc778\uc758 \ub2e4\uc591\uc131\uacfc \ud3ec\uc6a9\uc744 \uac15\uc870\ud558\uba70, \uc0ac\ud68c\uc801 \ubd88\ud3c9\ub4f1\uc5d0 \ub300\ud55c \uc758\uc2dd\uc744 \ub192\uc785\ub2c8\ub2e4.\uc14b\uc9f8, \ub098\uc774\ud0a4\uc758 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc740 \uad6d\uc81c \ub178\ub3d9 \ud658\uacbd\uc5d0\uc11c\ub3c4 \ub9ce\uc740 \ube44\ud310\uc744 \ubc1b\uc544\uc654\uc2b5\ub2c8\ub2e4. \uc800\uc784\uae08 \ub178\ub3d9 \ubb38\uc81c, \uc791\uc5c5 \ud658\uacbd \ubb38\uc81c \ub4f1\uc5d0\uc11c \ubd80\uc815\uc801\uc778 \ud3c9\uac00\ub97c \ubc1b\uace0 \uc788\uc9c0\ub9cc, \ucd5c\uadfc\uc5d0\ub294 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc0dd\uc0b0 \ubc29\uc2dd\uacfc \uc724\ub9ac\uc801 \uc18c\ube44\uc5d0 \ub300\ud55c \ub178\ub825\uc744 \uae30\uc6b8\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uce5c\ud658\uacbd \uc81c\ud488 \ub77c\uc778\uc774 \uc99d\uac00\ud558\uace0 \uc788\uc73c\uba70, \uc7ac\ud65c\uc6a9 \ubc0f \uc7ac\uc0ac\uc6a9\uc744 \uc704\ud55c \ud504\ub85c\uadf8\ub7a8\uc744 \ud655\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\ub9c8\uc9c0\ub9c9\uc73c\ub85c, \ub098\uc774\ud0a4\ub294 \uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc\ub85c\uc11c \uc804 \uc138\uacc4\uc758 \ub2e4\uc591\ud55c \ubb38\ud654\uc640 \ucee4\ubba4\ub2c8\ud2f0\uc5d0 \uae0d\uc815\uc801\uc778 \uc601\ud5a5\uc744 \uc8fc\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub514\uc790\uc778\uacfc \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0\uc11c \uc9c0\uc5ed \uc0ac\ud68c\uc758 \ubb38\ud654\ub97c \ubc18\uc601\ud558\uba70, \ub2e4\uc591\ud55c \uc2a4\ud3ec\uce20 \ud65c\ub3d9\uc744 \uc9c0\uc6d0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub178\ub825\uc740 \uc18c\ube44\uc790\ub4e4\uacfc\uc758 \uc2e0\ub8b0\ub97c \uad6c\ucd95\ud558\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\uacb0\ub860\uc801\uc73c\ub85c, \ub098\uc774\ud0a4\ub294 \uc2a4\ud3ec\uce20 \uc0b0\uc5c5 \ub0b4\uc5d0\uc11c \ub2e8\uc21c\ud55c \uc758\ub958 \ube0c\ub79c\ub4dc \uc774\uc0c1\uc758 \uc874\uc7ac\ub85c\uc11c, \uc0ac\ud68c\uc801 \uc601\ud5a5\ub825\uacfc \ucc45\uc784\uc744 \ub2e4\ud558\uae30 \uc704\ud55c \uc5ec\ub7ec \uc218\ub2e8\uc744 \ubaa8\uc0c9\ud558\uace0 \uc788\uc73c\uba70, \uc0ac\ud68c\uc801 \ubcc0\ud654\uc5d0 \uae30\uc5ec\ud558\ub294 \ubaa8\uc2b5\uc744 \ubcf4\uc5ec\uc8fc\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n
\ub098\uc774\ud0a4\ub294 \uc55e\uc73c\ub85c\uc758 \uc131\uc7a5 \uc804\ub7b5\uc744 \uc9c0\uc18d \uac00\ub2a5\uc131\uacfc \ud601\uc2e0\uc744 \uc911\uc2ec\uc73c\ub85c \uc804\uac1c\ud560 \uacc4\ud68d\uc774\ub2e4. \ud68c\uc0ac\ub294 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc81c\ud488 \uac1c\ubc1c\uc744 \uc704\ud574 \uce5c\ud658\uacbd \uc18c\uc7ac \uc0ac\uc6a9\uc744 \ud655\ub300\ud558\uace0, \uc81c\uc870 \uacfc\uc815\uc5d0\uc11c\uc758 \ud0c4\uc18c \ubc30\ucd9c\uc744 \uc904\uc774\ub294 \ub370\uc5d0 \uc9d1\uc911\ud558\uace0 \uc788\ub2e4. \ub610\ud55c, \ub514\uc9c0\ud138 \uc804\ud658\uc744 \uac00\uc18d\ud654\ud558\uc5ec \uc18c\ube44\uc790\uc640\uc758 \uc9c1\uc811\uc801\uc778 \uc18c\ud1b5\uc744 \uac15\ud654\ud558\uace0, \uc628\ub77c\uc778 \ud310\ub9e4 \ucc44\ub110\uc744 \ud655\ub300\ud560 \uc608\uc815\uc774\ub2e4. \ub098\uc774\ud0a4\ub294 AI\uc640 \uba38\uc2e0 \ub7ec\ub2dd\uc744 \ud65c\uc6a9\ud558\uc5ec \uace0\uac1d \ub9de\ucda4\ud615 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uace0, \uc0c8\ub85c\uc6b4 \uae30\uc220\uc744 \ud1b5\ud55c \uc81c\ud488 \ud601\uc2e0\uc5d0 \ud22c\uc790\ud560 \uac83\uc774\ub2e4. \uc774\ub7ec\ud55c \ubc29\ud5a5\uc740 \uae00\ub85c\ubc8c \uc2a4\ud3ec\uce20 \uc758\ub958 \uc2dc\uc7a5\uc5d0\uc11c\uc758 \uacbd\uc7c1\ub825\uc744 \ub192\uc774\ub294 \ub370 \uae30\uc5ec\ud560 \uac83\uc73c\ub85c \uae30\ub300\ub41c\ub2e4. \ub098\uc774\ud0a4\ub294 \ub610\ud55c \ub2e4\uc591\ud55c \uc0ac\ud68c\uc801 \ucc45\uc784 \uc774\ub2c8\uc154\ud2f0\ube0c\uc5d0 \ucc38\uc5ec\ud558\uba70, \ud3ec\uc6a9\uc131\uacfc \ub2e4\uc591\uc131\uc744 \uac15\uc870\ud558\ub294 \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0\ub97c \uc720\uc9c0\ud574 \ub098\uac08 \uacc4\ud68d\uc774\ub2e4.<\/p>\n
\ub098\uc774\ud0a4<\/p>\n
\ub098\uc774\ud0a4\ub294 1964\ub144\uc5d0 \uc124\ub9bd\ub41c \ubbf8\uad6d\uc758 \uc2a4\ud3ec\uce20 \uc758\ub958 \ubc0f \uc2e0\ubc1c \uc81c\uc870\uc5c5\uccb4\ub85c, \ud604\uc7ac \uc804 \uc138\uacc4\uc5d0\uc11c \uac00\uc7a5 \ud070 \uc2a4\ud3ec\uce20 \ube0c\ub79c\ub4dc \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \ub098\uc774\ud0a4\ub77c\ub294 \uc774\ub984\uc740 \uadf8\ub9ac\uc2a4 \uc2e0\ud654\uc758 \uc2b9\ub9ac\uc758 \uc5ec\uc2e0\uc778 ‘\ub098\uc774\ud06c(Nike)’\uc5d0\uc11c \uc720\ub798\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ub098\uc774\ud0a4\ub294 \ud601\uc2e0\uc801\uc778 \uc81c\ud488 \ub514\uc790\uc778, \uace0\uae09\uc2a4\ub7ec\uc6b4 \ud488\uc9c8, \uadf8\ub9ac\uace0 \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305\uc73c\ub85c \uc720\uba85\ud558\uba70, \uc2a4\uc6b0\uc2dc \ub85c\uace0\ub294 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc778\uc2dd\ub418\ub294 \uc0c1\uc9d5\uc785\ub2c8\ub2e4. \ub098\uc774\ud0a4\ub294 \uc6b4\ub3d9\ud654, \uc758\ub958, \uc2a4\ud3ec\uce20 \uc6a9\ud488 \ub4f1 \ub2e4\uc591\ud55c \uc81c\ud488\uc744 \ud1b5\ud574 \ub2e4\uc591\ud55c \uc2a4\ud3ec\uce20 \ubd84\uc57c\uc5d0 \uae30\uc5ec\ud558\uace0 \uc788\uc73c\uba70, \uc774\ub97c \ud1b5\ud574 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc218\ub9ce\uc740 \uc6b4\ub3d9\uc120\uc218 \ubc0f \uc77c\ubc18 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uc0ac\ub791\ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub098\uc774\ud0a4\ub294 \uc9c0\uc18d \uac00\ub2a5\ud55c \ubc1c\uc804\uc5d0\ub3c4 \uc2e0\uacbd\uc744 \uc4f0\uace0 \uc788\uc73c\uba70, \uce5c\ud658\uacbd\uc801\uc778 \uc18c\uc7ac\uc640 \uc0dd\uc0b0 \uacfc\uc815\uc744 \ud1b5\ud574 \ud658\uacbd \ubcf4\ud638\uc5d0\ub3c4 \uae30\uc5ec\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, ‘Just Do It’\uc774\ub77c\ub294 \uc2ac\ub85c\uac74\uc740 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc601\uac10\uc744 \uc8fc\uba70, \uc801\uadf9\uc801\uc778 \uc0b6\uc744 \ucd09\uad6c\ud558\ub294 \uba54\uc2dc\uc9c0\ub85c \uc790\ub9ac \uc7a1\uc558\uc2b5\ub2c8\ub2e4. \ub098\uc774\ud0a4\ub294 \uc2a4\ud3ec\uce20\uc758 \uacbd\uacc4\ub97c \ub118\uc5b4 \ud328\uc158 \uc0b0\uc5c5\uc5d0\uc11c\ub3c4 \uac15\ud55c \uc601\ud5a5\ub825\uc744 \ubbf8\uce58\uace0 \uc788\uc73c\uba70, \uc720\uba85 \uc778\uc0ac\uc640\uc758 \ud611\uc5c5\uc744 \ud1b5\ud574 \ub2e4\uc591\ud55c \ud55c\uc815\ud310 \uc0c1\ud488\uc744 \ucd9c\uc2dc\ud558\uae30\ub3c4 \ud569\ub2c8\ub2e4.<\/p>\n
\ud0a4\uc6cc\ub4dc1 \uc124\uba85: \ub098\uc774\ud0a4\ub294 \uc2a4\ud3ec\uce20 \ube0c\ub79c\ub4dc\ub85c, \uc6b4\ub3d9\ud654 \ubc0f \uc2a4\ud3ec\uce20 \uc758\ub958 \uc81c\uc870\uc758 \uc138\uacc4\uc801\uc778 \ub9ac\ub354\uc785\ub2c8\ub2e4. \ud601\uc2e0\uc801\uc778 \ub514\uc790\uc778\uacfc \ub9c8\ucf00\ud305 \uc804\ub7b5\uc73c\ub85c \uc804 \uc138\uacc4\uc758 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uc0ac\ub791\ubc1b\uace0 \uc788\uc73c\uba70, \ub2e4\uc591\ud55c \uc2a4\ud3ec\uce20 \ubd84\uc57c\uc5d0\uc11c \ud65c\ub3d9\ud558\ub294 \uc6b4\ub3d9\uc120\uc218\uc640 \ud611\ub825\ud574 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n
\ud0a4\uc6cc\ub4dc2 \uc124\uba85: \uc2a4\uc6b0\uc2dc\ub294 \ub098\uc774\ud0a4\uc758 \ub85c\uace0\ub85c, \uac04\uacb0\ud55c \uace1\uc120 \ud615\ud0dc\ub97c \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ub85c\uace0\ub294 \ube0c\ub79c\ub4dc\uc758 \uc0c1\uc9d5\uc73c\ub85c \uc790\ub9ac \uc7a1\uc544, \uc81c\ud488\uacfc \uad11\uace0\uc5d0 \ub110\ub9ac \uc0ac\uc6a9\ub418\uba70, \ube0c\ub79c\ub4dc \uc815\uccb4\uc131\uc744 \ud655\ub9bd\ud558\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc2a4\uc6b0\uc2dc\ub294 ‘\uc2b9\ub9ac’\uc640 ‘\uc9c4\ucde8\uc131’\uc744 \uc0c1\uc9d5\ud558\uba70, \ub098\uc774\ud0a4\uc758 \uba54\uc2dc\uc9c0\uc640 \uc798 \uc5b4\uc6b0\ub7ec\uc9d1\ub2c8\ub2e4.<\/p>\n
\ub098\uc774\ud0a4\ub294 \ub2e8\uc21c\ud55c \uc2a4\ud3ec\uce20 \ube0c\ub79c\ub4dc\ub97c \ub118\uc5b4\uc11c, \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc601\uac10\uc744 \uc8fc\uace0 \uae0d\uc815\uc801\uc778 \ubcc0\ud654\ub97c \uc774\ub04c\uc5b4\ub0b4\ub294 \uae00\ub85c\ubc8c \uc544\uc774\ucf58\uc73c\ub85c \uc790\ub9ac \uc7a1\uc558\uc2b5\ub2c8\ub2e4. \ub098\uc774\ud0a4\uc758 \ud601\uc2e0\uc801\uc778 \uc81c\ud488\uacfc \uac15\ub825\ud55c \ube0c\ub79c\ub4dc \uba54\uc2dc\uc9c0\ub294 \ub2e4\uc591\ud55c \uc6b4\ub3d9\uc120\uc218\uc640 \uc77c\ubc18 \uc18c\ube44\uc790\ub4e4 \uc0ac\uc774\uc5d0\uc11c \uc6b4\ub3d9\uc758 \uc990\uac70\uc6c0\uacfc \ubaa9\ud45c \ub2ec\uc131\uc744 \ucd94\uad6c\ud558\ub294 \ub3d9\uae30\ub97c \ubd80\uc5ec\ud569\ub2c8\ub2e4. \uc2a4\uc6b0\uc2dc \ub85c\uace0\ub294 \ub2e8\uc21c\ud55c \uc0c1\uc9d5\uc774 \uc544\ub2cc, \ubaa8\ub4e0 \uc774\ub4e4\uc5d0\uac8c \ub3c4\uc804\uc744 \uac10\uc218\ud558\uace0 \uc790\uc2e0\uc758 \ud55c\uacc4\ub97c \ub118\uc5b4\uc11c\ub77c\ub294 \uba54\uc2dc\uc9c0\ub97c \uc804\ud569\ub2c8\ub2e4. \ubbf8\ub798\ub97c \ud5a5\ud55c \ub098\uc774\ud0a4\uc758 \uc5ec\uc815\uc740 \uacc4\uc18d\ub418\uba70, \uacc4\uc18d\ud574\uc11c \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc601\ud5a5\uc744 \ubbf8\uce60 \uac83\uc785\ub2c8\ub2e4. \uc5ec\ub7ec\ubd84\ub3c4 \ub098\uc774\ud0a4\uc640 \ud568\uaed8 \uadf8 \uc5ec\uc815\uc5d0 \ub3d9\ucc38\ud574 \ubcf4\uc138\uc694!<\/p>\n","protected":false},"excerpt":{"rendered":"
\ub098\uc774\ud0a4\uc758 \uc5ed\uc0ac\uc640 \uc124\ub9bd \ubc30\uacbd \ub098\uc774\ud0a4(Nike, Inc.)\ub294 \uc138\uacc4\uc801\uc778 \uc2a4\ud3ec\uce20\uc6e8\uc5b4 \ubc0f \uc6b4\ub3d9\ud654 \ube0c\ub79c\ub4dc\ub85c, 1964\ub144 \ud544 \ub098\uc774\ud2b8(Phil Knight)\uc640 \ube4c \ubc14\uc6b0\uc5b4\ub9cc(Bill Bowerman)\uc5d0 \uc758\ud574 \uc124\ub9bd\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ucd08\uae30\uc5d0\ub294 ‘\ube14\ub8e8 \ub9ac\ubcf8 \uc2a4\ud3ec\uce20(Blue Ribbon Sports)’\ub77c\ub294 \uc774\ub984\uc73c\ub85c \uc2dc\uc791\ud558\uc5ec, \uc77c\ubcf8\uc758 \uc544\uc2a4ICS\uc5d0\uc11c \uc6b4\ub3d9\ud654\ub97c \uc218\uc785\ud558\uc5ec \ud310\ub9e4\ud558\ub294 \uc0ac\uc5c5\uc744 \uc6b4\uc601\ud588\uc2b5\ub2c8\ub2e4. \ub098\uc774\ud0a4\ub77c\ub294 \ube0c\ub79c\ub4dc \uc774\ub984\uc740 1971\ub144 \uc790\uc0ac\uc758 \uc2ac\ub85c\uac74\uc778 ‘Just Do It’\uacfc \ud568\uaed8 \uacf5\uc2dd\uc801\uc73c\ub85c \uc0ac\uc6a9\ub418\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \uc774\ub984\uc740 \uadf8\ub9ac\uc2a4 \uc2e0\ud654\uc758 \uc2b9\ub9ac\uc758 \uc5ec\uc2e0 ‘\ub2c8\ucf00(Nike)’\uc5d0\uc11c […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/dohokin.com\/index.php?rest_route=\/wp\/v2\/posts\/7566"}],"collection":[{"href":"https:\/\/dohokin.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dohokin.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dohokin.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dohokin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7566"}],"version-history":[{"count":0,"href":"https:\/\/dohokin.com\/index.php?rest_route=\/wp\/v2\/posts\/7566\/revisions"}],"wp:attachment":[{"href":"https:\/\/dohokin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dohokin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dohokin.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}